Skip to main content

Retail Customers

Definition

Retail customers are individuals who purchase goods or services for their own personal use, rather than for resale or business purposes. In financial markets, this term typically refers to non-professional investors who trade securities or digital assets in smaller quantities. They often lack the sophisticated knowledge or capital of institutional investors. Their trading activities are generally subject to consumer protection regulations. Understanding the characteristics of retail customers is crucial for financial service providers and market regulators.