Retail demand refers to the aggregate buying interest and activity from individual investors rather than large institutions. This segment of the market typically comprises smaller transaction sizes and is often more sensitive to public sentiment and media coverage. High retail demand can contribute to upward price movements, especially in markets with limited supply. It reflects broader public participation and interest in an asset.
Context
Cryptocurrency news often analyzes retail demand as a key factor influencing market trends and price rallies. Surges in retail participation can drive significant price appreciation, particularly for newer or more speculative digital assets. Understanding the dynamics of retail interest provides valuable context for assessing market health and potential future growth.
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