Definition ∞ Retail Demand Missing indicates a market condition where individual, non-professional investors are largely absent from buying activity, leading to reduced trading volume and price support. This absence often signifies a lack of public interest or confidence in the market, contrasting with periods of strong retail participation that typically drive significant price rallies. It suggests that speculative interest from the general public has waned. This can contribute to prolonged sideways or downward price movements.
Context ∞ News reports frequently highlight retail demand missing as a factor contributing to subdued market performance or a lack of upward momentum in digital asset prices. Analysts look for signs of renewed retail interest, such as increased search trends or social media activity, as potential precursors to market recovery. The return of retail participants is often considered a key catalyst for sustained bull markets.
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