Definition ∞ Retail distribution rules are regulations governing how financial products, including digital assets, are offered and sold to individual, non-professional investors. These rules aim to protect consumers from unsuitable investments and unfair practices. They dictate disclosure requirements, marketing standards, and suitability assessments. Adherence to these rules is crucial for market integrity.
Context ∞ Retail distribution rules are a significant area of focus in cryptocurrency news, as regulators globally seek to establish clear guidelines for digital asset offerings. Discussions often address the challenges of applying traditional financial regulations to novel crypto products. The evolving regulatory landscape aims to provide greater clarity and investor safeguards.
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