Retail Engagement describes the level of participation and interaction by individual, non-professional investors and users within a market or platform. In the context of digital assets, this includes activities such as buying, selling, trading, or using cryptocurrencies and decentralized applications. High retail engagement indicates broad public interest and adoption. It signifies the involvement of everyday users.
Context
News reports frequently analyze retail engagement metrics, such as wallet addresses, transaction counts, and social media activity, to gauge the health and sentiment of the crypto market. Periods of increased retail engagement often coincide with significant market rallies, while declines can indicate waning public interest. Understanding retail engagement is crucial for assessing the mainstream acceptance and long-term viability of digital assets.
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