Definition ∞ Retail Finance refers to the provision of financial services directly to individual consumers, rather than to businesses or institutions. This sector includes services such as personal banking, credit cards, mortgages, and consumer loans. It focuses on the financial needs and transactions of everyday people.
Context ∞ In the context of digital assets, Retail Finance discussions often center on the accessibility of cryptocurrencies and decentralized finance (DeFi) to individual investors. News frequently covers new platforms, payment solutions, and educational initiatives aimed at integrating digital assets into the financial lives of retail users.