Definition ∞ Retail fraud involves deceptive practices targeting individual consumers in commercial transactions. This encompasses a range of illicit activities such as misrepresentation of products, unauthorized charges, or identity theft. Perpetrators aim to obtain financial gain through dishonest means. Protecting consumers from retail fraud is a key objective for regulatory bodies and businesses.
Context ∞ In the digital asset domain, retail fraud often manifests through phishing scams, fake cryptocurrency exchanges, fraudulent initial coin offerings, and deceptive marketing of non-existent tokens. The pseudonymous nature of some digital asset transactions can complicate victim recourse and perpetrator identification. News frequently warns about new scam tactics and reports on law enforcement efforts to combat these schemes, which pose significant risks to individual crypto investors.
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