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Retail Interest

Definition

Retail Interest refers to the engagement and investment activity of individual, non-professional investors in a particular market or asset class. In the context of digital assets, it signifies the participation of everyday people buying, selling, or holding cryptocurrencies and other tokens. This segment of the market often reacts to news, social media trends, and price movements, contributing significantly to market liquidity and volatility. High retail interest can indicate broad public adoption and sentiment towards digital assets.