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Retail Investor Exposure

Definition

Retail investor exposure refers to the level of direct or indirect investment that individual, non-professional investors have in a particular asset class, such as digital assets. This includes holdings in cryptocurrencies, tokens, or related investment products. Understanding retail exposure helps assess market sentiment, liquidity, and potential systemic risks if a significant portion of the market is held by less experienced participants. It indicates the accessibility of an asset to the general public.