Retail Liquidity

Definition ∞ Retail liquidity refers to the aggregate volume of trading activity generated by individual, non-professional investors in a financial market. In the digital asset space, this represents the buying and selling power of everyday participants, contributing to the overall market depth and ease of transaction. High retail liquidity generally indicates broad market participation and robust trading conditions. It reflects individual investor engagement.
Context ∞ News frequently discusses retail liquidity as a significant factor in the volatility and price movements of cryptocurrencies, especially for newer or smaller assets. Reports analyze how surges or declines in retail trading activity can influence market trends, often independent of institutional flows. Understanding retail liquidity is important for assessing the market’s responsiveness to public sentiment and general accessibility.