Retail Market

Definition ∞ The retail market refers to the segment of the economy where goods and services are sold directly to individual consumers for their personal use. This market is characterized by a large number of small transactions, often involving direct interaction between businesses and end-users. It contrasts with wholesale or institutional markets.
Context ∞ The retail market’s engagement with digital assets and cryptocurrencies is a subject of considerable interest in current financial news. Discussions often revolve around the increasing participation of individual investors in crypto markets, the development of user-friendly platforms for retail access, and the implications of retail investor behavior on market volatility and adoption trends.