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Retail User Adoption

Definition

Retail User Adoption is the rate and extent to which individual, non-institutional users begin to acquire, utilize, and transact with digital assets and blockchain-based applications. This metric reflects the mainstream acceptance and practical utility of cryptocurrencies and decentralized services among the general public. Retail user adoption is a key indicator of the maturation and long-term growth potential of the digital asset market. It signifies broader market acceptance beyond early adopters.