Definition ∞ Seller privacy in digital asset transactions refers to the ability of a seller to conduct a sale without revealing their identity or specific transaction details to unauthorized parties. This is often achieved through cryptographic techniques, decentralized marketplaces, or specific privacy protocols. It helps protect sellers from targeted attacks, discrimination, or surveillance. Enhancing seller privacy contributes to a more equitable and secure trading environment.
Context ∞ Seller privacy is an important consideration in decentralized marketplaces and peer-to-peer trading platforms, where users seek to maintain confidentiality in their commercial activities. The balance between privacy and regulatory demands for anti-money laundering compliance is a frequent subject of debate. Advances in zero-knowledge proofs and secure multi-party computation are continually improving the options for seller privacy in digital asset exchanges.
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