Share Placement

Definition ∞ Share placement in the digital asset context refers to the direct distribution of tokens or digital securities to a select group of investors. This process involves issuing digital assets to specific individuals or entities, often institutional investors or strategic partners, without a public offering. It typically aims to raise capital, establish strategic alliances, or distribute governance tokens to early supporters. Such placements can occur before a public listing or as a method for controlled asset distribution.
Context ∞ Crypto news frequently covers share placements when discussing venture capital funding rounds for blockchain projects or the initial distribution strategies of new digital assets. The terms of these private sales often influence subsequent public market valuations and token liquidity. Regulatory scrutiny surrounding these placements is increasing, particularly concerning investor protection and market access.