Social Graph Infrastructure

Definition ∞ Social graph infrastructure refers to the underlying technological framework that stores and manages the relationships and interactions between users within a social network or digital platform. This system maps connections, content exchanges, and user activities, forming the basis for personalized experiences and content delivery. It is fundamental to the operation of modern social media.
Context ∞ In the Web3 space, social graph infrastructure is being re-imagined with a focus on decentralization and user ownership of data. The situation involves projects building protocols that allow users to control their social data and port their network of connections across different applications, rather than being confined to proprietary platforms. A critical future development includes the widespread adoption of open, permissionless social graphs, enabling a more equitable and interoperable digital social experience.