Social Graph Monetization

Definition ∞ Social graph monetization involves generating economic value from connections and interactions within social networks. In the Web3 context, this often means allowing users to directly control and benefit from their social data and network relationships, rather than centralized platforms. It enables new economic models where users can earn rewards for content creation, community participation, or the verifiable value of their social connections. This approach aims to realign incentives, giving users a direct stake in the platforms they help build.
Context ∞ Social graph monetization is a key aspect of the evolving decentralized social media landscape, aiming to disrupt traditional advertising-driven models. Projects are currently experimenting with tokenized incentives and user-owned data to create more equitable and transparent social economies. The success of these initiatives could significantly alter how value is exchanged and distributed within online communities.