Definition ∞ A social growth layer refers to the infrastructure and applications built on a blockchain that facilitate community interaction and expansion. This layer supports the development of decentralized social networks, identity management systems, and community governance tools, aiming to foster user engagement and network adoption. It provides the necessary components for individuals to connect, share information, and collaborate within a Web3 environment. The goal is to cultivate vibrant and self-sustaining digital communities.
Context ∞ The concept of a social growth layer is frequently discussed in the context of Web3’s promise to redefine online social interactions and data ownership. News often highlights new decentralized social platforms and identity solutions that seek to offer alternatives to centralized social media, focusing on user empowerment and censorship resistance.