Social Media Protocol

Definition ∞ A Social Media Protocol is a decentralized framework that underpins social networking applications, enabling users to own their data and control their online interactions. Unlike traditional platforms, these protocols operate on blockchain technology, promoting censorship resistance and direct monetization for creators. They aim to shift power from centralized entities back to individual users. This structure supports user sovereignty.
Context ∞ Social Media Protocols are a burgeoning area in crypto news, often discussed in the context of Web3 and the push for greater user autonomy online. The situation involves ongoing development to create scalable, user-friendly alternatives to existing centralized platforms. A key debate addresses the challenges of moderation and content governance within decentralized systems. Critical future developments include the adoption of these protocols by a mainstream audience and the establishment of robust, sustainable economic models for decentralized social networks.