Social Web3

Definition ∞ Social Web3 denotes decentralized social media platforms and applications operating on blockchain technology, prioritizing user ownership and control. These platforms aim to address issues of data privacy, censorship, and centralized control prevalent in traditional Web2 social networks. Users typically own their data and digital identities, often earning rewards for content creation or community participation. The underlying blockchain infrastructure enables transparent governance and novel monetization models.
Context ∞ The potential for Social Web3 to disrupt established social media giants is a recurring theme in technology and crypto news. Challenges persist in achieving widespread user adoption, scalable infrastructure, and a compelling user experience competitive with centralized alternatives. Debates often focus on balancing decentralization with content moderation and user safety.