Definition ∞ A sustained market rally is a prolonged period of increasing asset prices across a market or for a specific asset, characterized by consistent upward movement rather than short-term fluctuations. This indicates strong buying pressure and positive investor sentiment that endures over time. A sustained market rally often reflects underlying positive fundamental developments or growing adoption. It signals market strength.
Context ∞ Cryptocurrency news frequently reports on sustained market rallies, using this term to describe periods of significant and lasting price appreciation. These reports often analyze the factors contributing to such rallies, such as institutional investment or technological advancements. Understanding the characteristics of a sustained rally helps differentiate it from temporary price spikes, providing a clearer market outlook.