Definition ∞ A token launch is the initial offering and distribution of a new digital token to the public. This event marks the introduction of a cryptocurrency or utility token into the market, often accompanied by fundraising activities. The structure of a token launch can significantly influence the token’s initial distribution, liquidity, and community perception. It represents a critical phase in the lifecycle of a digital asset project.
Context ∞ Discussions surrounding token launches frequently involve scrutiny of their regulatory compliance and the fairness of their distribution mechanisms. Key debates revolve around the potential for market manipulation and the protection of retail investors. Analysts are closely observing the strategies employed in recent launches and their impact on secondary market performance.
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