Definition ∞ A token launch strategy is a comprehensive plan for introducing a new digital asset or cryptocurrency to the market. This strategy includes decisions regarding token distribution mechanisms, initial pricing, community engagement, and regulatory compliance. Its design aims to generate interest, ensure fair distribution, and establish initial market liquidity for the token.
Context ∞ The effectiveness of a token launch strategy is critical for the long-term viability and success of new digital asset projects. Recent market cycles have seen various approaches, from fair launches to highly structured initial offerings, each with distinct implications for decentralization and community participation. Regulatory scrutiny of token launches continues to intensify, requiring meticulous planning for compliance.
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