Definition ∞ Token launches describe the initial distribution event of a new cryptocurrency or digital token to the public. These events, such as Initial Coin Offerings or airdrops, are critical for funding projects and distributing network participation. Token launches establish the initial supply, pricing, and distribution model for a digital asset. They are a primary mechanism for new projects to gain visibility and attract early adopters.
Context ∞ Token launches are a significant event in the crypto calendar, often attracting considerable investor interest and speculation. Discussions frequently concern regulatory compliance, fair distribution mechanisms, and the long-term viability of projects post-launch. The evolution of launch models, aiming for greater transparency and investor protection, is a continuous trend.
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