Tradable rewards are incentives or benefits, often digital, that can be freely exchanged or sold on a secondary market. Unlike traditional loyalty points, these rewards possess intrinsic value and liquidity, allowing recipients to convert them into other assets or fiat currency. This mechanism enhances the perceived value and flexibility of incentive programs. It provides greater utility and optionality for the consumer.
Context
Tradable rewards, particularly those issued as tokens or NFTs, are a growing trend in the digital asset space, frequently appearing in crypto news. Businesses are exploring these models to boost customer engagement and offer more compelling loyalty programs. The ability for users to realize tangible value from their accumulated rewards represents a significant shift from conventional, often restrictive, incentive structures.
The new Web3 module tokenizes customer loyalty assets, creating a first-party data channel and tradable digital utility to enhance long-term customer lifetime value.
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