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User Adoption Metrics

Definition

User adoption metrics are quantifiable measures that track the rate and extent to which individuals begin using a product or service. In the digital asset space, these metrics include the number of active wallets, daily active users of decentralized applications, transaction counts, and the growth of unique addresses on a blockchain network. They provide essential insights into the organic growth, engagement levels, and overall market acceptance of a cryptocurrency, platform, or protocol. These indicators help assess the success of marketing efforts and product development strategies.