Skip to main content

User Engagement Model

Definition

A user engagement model describes the strategies and mechanisms designed to maintain and deepen user interaction with a product or service. This model defines how users interact, derive value, and remain connected over time, often incorporating elements like reward systems, community features, and personalized experiences. In blockchain-based applications, engagement models frequently leverage tokenomics, governance participation, and verifiable digital ownership to incentivize sustained activity. The goal is to foster a loyal and active user base.