User Engagement Rewards

Definition ∞ User engagement rewards are incentives provided to users for their active participation and contributions within a digital platform or community. These rewards, often in the form of native tokens or other digital assets, aim to encourage sustained interaction, content creation, and community governance. This model aligns user interests with the platform’s growth and success. It fosters a more vibrant and self-sustaining ecosystem by directly compensating valuable user actions.
Context ∞ User engagement rewards are a central component of tokenomics in many Web3 applications, particularly in decentralized social media and gaming platforms. News often covers how different protocols design and distribute these rewards to optimize participation and prevent sybil attacks. The effectiveness of these reward structures is a key factor in attracting and retaining users, influencing the competitive landscape of decentralized platforms.