User retention cohorts are groups of users who began using a digital asset platform or service during a specific period, tracked over time to analyze their continued engagement. This analytical method helps identify trends in user behavior, product stickiness, and the effectiveness of various platform updates or marketing strategies. It is a key metric for evaluating long-term growth.
Context
Understanding user retention cohorts is crucial for the sustainable growth of digital asset projects, particularly in rapidly evolving markets. Analyzing these groups helps identify what features or incentives maintain user interest and activity. This data informs product development and community engagement strategies aimed at fostering a loyal user base.
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