User Retention Metrics

Definition ∞ Quantifiable measurements used to assess the rate at which users continue to engage with a decentralized application, blockchain platform, or digital service over time. These metrics include daily active users, monthly active users, churn rate, and cohort analysis. High user retention indicates a strong product-market fit and sustained value proposition. They are critical for evaluating the long-term success and growth of digital asset projects.
Context ∞ User retention metrics are closely monitored and reported in crypto news to gauge the health and adoption of various blockchain projects. Declining retention can signal issues with usability, competition, or a fading value proposition, potentially impacting token prices. Project teams often prioritize strategies to improve these metrics as an indicator of sustainable ecosystem growth.