Quantifiable measurements used to assess the rate at which users continue to engage with a decentralized application, blockchain platform, or digital service over time. These metrics include daily active users, monthly active users, churn rate, and cohort analysis. High user retention indicates a strong product-market fit and sustained value proposition. They are critical for evaluating the long-term success and growth of digital asset projects.
Context
User retention metrics are closely monitored and reported in crypto news to gauge the health and adoption of various blockchain projects. Declining retention can signal issues with usability, competition, or a fading value proposition, potentially impacting token prices. Project teams often prioritize strategies to improve these metrics as an indicator of sustainable ecosystem growth.
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