User Retention

Definition ∞ User retention is the ability of a digital asset platform, protocol, or application to keep its existing users engaged over time. This metric measures the percentage of users who continue to interact with a service after their initial engagement. High user retention indicates a valuable and sticky product, signaling sustained utility and community interest. It is a key indicator of long-term project success.
Context ∞ User retention is a vital performance indicator for blockchain projects and decentralized applications, often discussed in reports on ecosystem growth. Projects frequently implement incentive programs, community initiatives, and feature upgrades to improve user stickiness. Low retention rates can signal issues with product usability, market fit, or value proposition. Strategies for improving user retention are central to building sustainable digital asset communities.