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Viral Information Spread

Definition

Viral information spread describes the rapid and widespread dissemination of content or data across a network, often through peer-to-peer sharing and social amplification. This phenomenon is characterized by exponential growth in reach as each recipient shares the information with multiple others. In digital contexts, it refers to how news, memes, or market sentiments quickly propagate across online communities and social media platforms. This process can significantly influence public perception and market dynamics.