Definition ∞ Web2 Adoption refers to the process by which traditional internet companies and users, accustomed to centralized Web2 platforms and services, integrate or migrate towards Web3 technologies. This represents a significant shift from centralized control to decentralized, blockchain-based systems. It involves adapting existing business models and user experiences to a new paradigm. This indicates a broadening technological shift.
Context ∞ Web2 adoption of Web3 technologies is a crucial indicator of mainstream acceptance for blockchain and digital assets. News often reports on major technology companies and established brands exploring or implementing decentralized solutions, signaling broader industry trends. This transition addresses issues of data ownership, privacy, and censorship resistance, shaping the future of internet services and digital interactions.