Web2 User Acquisition

Definition ∞ Web2 user acquisition refers to the strategies and processes employed by blockchain projects to attract users from traditional internet platforms to their decentralized applications. This involves leveraging familiar marketing channels, user experience design, and incentive programs to bridge the gap between Web2 and Web3. The goal is to onboard a broader audience into the digital asset ecosystem. It aims to expand the reach of decentralized technologies.
Context ∞ News frequently reports on initiatives and partnerships focused on Web2 user acquisition, as mass adoption remains a key challenge for blockchain technology. Discussions often highlight successful strategies for simplifying onboarding processes and demonstrating tangible benefits to mainstream users. Understanding Web2 user acquisition is important for assessing the growth potential and market penetration of new decentralized applications and digital assets.