Definition ∞ Website redirection is the process of automatically sending a web browser from one URL to a different one. While often used legitimately for site maintenance or content organization, malicious actors can exploit it to direct users to phishing sites or malware distribution pages. Unauthorized redirection can compromise user security and data. It is a common tactic in cyberattacks targeting digital asset holders.
Context ∞ The concern surrounding malicious website redirection is particularly acute in the digital asset space, where users are often targeted with sophisticated phishing scams. Discussions emphasize the importance of verifying URL authenticity and exercising caution with unfamiliar links. Future security measures aim to implement stronger browser-level protections and user education campaigns to help individuals identify and avoid deceptive redirection attempts.